How to fix Google Adsense sellers.json file warning

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Yesterday, the following warning appears on my Google AdSense Account page: "We encourage you to publish your seller information in the Google sellers.json file. Visit the account settings page to review your current visibility status."

How to fix Google Adsense sellers.json file warning

"We encourage you to publish your seller information in the Google sellers.json file" warning

According to Google, sellers.json is an IAB Tech Lab standard that increases transparency in the ads ecosystem and helps to combat fraud.

You can see the details on the notification by clicking on "Learn more" in the warning message.

Google Sellers.json file instructions

Then, how to fix Google Seller.json file warning? I took the following steps.

First, go to Account > Account Information and set "Seller information visibility" to Transparent from Confidential.

Google Adsense Account Information

Also, enter your Business domain. If you have multiple domains, please enter

If you have 1 domain enter that. If you have multiple domains enter your "main" domain.

Source: https://support.google.com/adsense/thread/70014895?hl=en

What is the "main" domain? I just entered the one I like best.

Update:

If you set "Seller Information visibility" to "Transparent", the information will be reflected in the Google sellers.json file and advertisers see the following:

"sellerId": "pub-1234567890123456",
"sellerType": "PUBLISHER",
"name": "Example Company Inc."

If you entered your business domain, it may be hidden in sellers.json until Google has verified that you own the URL.

The notification will disappear in one or two days.

- Please ignore the following -

Now, you need to create and upload a sellers.json file to the root domain of your domain.

If your web hosing offers cPanel, you can use the File Manager tool to do this. For example, click Advanced and then the File Manager tool icon under the Files section in Bluehost.

Bluehost File Manager

When File Manager opens, go to the Document Root directory of your domain (for example, /public_html).

Create a new file in Bluehost File Manager

Click on + File on the top of the page to create a new file.

The is no specific instruction on how to fill in the file. But you can find a sample file from the google document:

{
  "contact_email": "sellers_json@google.com",
  "contact_address": "1600 Amphitheatre Parkway Mountain View, CA 94043",
  "identifiers": [{
    "name": "TAG-ID",
    "value": "f08c47fec0942fa0"
  }],
  "version": "1.0",
  "ext": {
    "notice": "This file is a beta and is unverified."
  },
  "sellers": [{
    "seller_id": "pub-0007865157541269",
    "seller_type": "PUBLISHER",
    "name": "北京网易有道计算机系统有限公司"
  }, {
    "seller_id": "pub-0017211574911488",
    "seller_type": "PUBLISHER",
    "name": "TTW Innovations, Inc."
  }, {
    "seller_id": "pub-0054876817521062",
    "seller_type": "PUBLISHER",
    "name": "Zynga",
    "domain": "zynga.com"
  }, {
    "seller_id": "pub-0056160066561398",
    "is_confidential": 1,
    "seller_type": "PUBLISHER"
  },
...
{
    "seller_id": "pub-9998744094739872",
    "seller_type": "PUBLISHER",
    "name": "Agenzia Nazionale Stampa Associata Ansa"
  }]
}

The sample is confusing. I just entered the following lines in the sellers.json file:

...
"sellers": [
{
    "seller_id": "pub-1234567890123456",
    "seller_type": "PUBLISHER",
    "domain": "thewordcracker.com"
}
]
…

I am not sure whether it's correct or not. Adexchanger says, "Only 5% of Google’s sellers.json files are complete, according to data from programmatic consultancy Jounce Media."

Conclusion

Many AdSense users are getting the notification "We encourage you to publish your seller information in the Google sellers.json file." Google disclosed a complete sellers.json sample file. You may create one by referring to the sample file Good offers.

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